Knowing what you want to achieve in the way of a charisma effect, sounds obvious. Yet when people say they do not have the personal impact they desire often they have no real clear aim. 
 
Try treating the challenge of having a clear Aim like telling an adventure story:
 
AIM:What does the superhero want to achieve?
 
Obstacles: What might stop the character achieving his or her aim?
 
Solutions: How does the superhero overcome these obstacles?
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AIM
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