ndrew Leigh, author of the Charisma Effect, trained as an economist and later worked as a business journalist on The Observer.

For 16 years he was an Assistant Director in the public sector managing a Research and Development Division and later a wide range of adult front-line services. He launched Maynard Leigh Associates with his co-director Michael Maynard in 1989.

Andrew is author of various books and articles on business, dealing with Change, Teams, Leadership and Presentations, many of which have been translated around the world.

He is Fellow of the Chartered Institute of Personnel and Development and advises companies on management development, organisational and culture change, and performance improvement in leadership, communication, presentation and coaching.

The core mission of Maynard Leigh Associates is Unlocking People’s Potential and the company has pioneered using ideas from the theatre to create rapid behavioural change and performance improvement within business.