Knowing what you want to achieve in the way of a charisma effect, sounds obvious, yet it is often missing when people say they do not have the personal impact they desire.
 
Try treating the challenge of having a clear Aim like telling an adventure story:
 
AIM:What does the superhero want to achieve?
 
Obstacles: What might stop the character achieving his or her aim?
 
Solutions: How does the superhero overcome these obstacles?
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AIM
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THE CHARISMA EFFECT
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watch
AIM
AIM
CHEMISTRY
BE
YOURSELF
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A
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B
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C
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AIM...